Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/599640
Title: | Effects of price discrepancies referents for comparison and prior trust in seller on buyers perceptions of price unfairness subsequent trust and purchase intention |
Researcher: | Tripathi, Sanjeev |
Guide(s): | Koshy, Abraham ; Laha, Arnab K. and Gandhi, Vasant P . |
Keywords: | Buyers behavior Price discrepancies Trust - Seller - Buyers |
University: | Indian Institute of Management Ahmedabad |
Completed Date: | 2010 |
Abstract: | Available newline |
Pagination: | 219 p. |
URI: | http://hdl.handle.net/10603/599640 |
Appears in Departments: | Marketing |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 80.35 kB | Adobe PDF | View/Open |
02_prelim pages.pdf | 102.31 kB | Adobe PDF | View/Open | |
03_table of content.pdf | 81.43 kB | Adobe PDF | View/Open | |
04_abstract.pdf | 92.51 kB | Adobe PDF | View/Open | |
05_chapter 1.pdf | 122.18 kB | Adobe PDF | View/Open | |
06_chapter 2.pdf | 283.69 kB | Adobe PDF | View/Open | |
07_chapter 3.pdf | 311.05 kB | Adobe PDF | View/Open | |
08_chapter 4.pdf | 267.45 kB | Adobe PDF | View/Open | |
09_chapter 5.pdf | 432.75 kB | Adobe PDF | View/Open | |
10_chapter 6.pdf | 327.24 kB | Adobe PDF | View/Open | |
11_chapter 7.pdf | 202.98 kB | Adobe PDF | View/Open | |
12_chapter 8.pdf | 130.26 kB | Adobe PDF | View/Open | |
13_annexure.pdf | 788.68 kB | Adobe PDF | View/Open | |
80_recommendation.pdf | 55.93 kB | Adobe PDF | View/Open |
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