Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/599640
Title: Effects of price discrepancies referents for comparison and prior trust in seller on buyers perceptions of price unfairness subsequent trust and purchase intention
Researcher: Tripathi, Sanjeev
Guide(s): Koshy, Abraham ; Laha, Arnab K. and Gandhi, Vasant P .
Keywords: Buyers behavior
Price discrepancies
Trust - Seller - Buyers
University: Indian Institute of Management Ahmedabad
Completed Date: 2010
Abstract: Available newline
Pagination: 219 p.
URI: http://hdl.handle.net/10603/599640
Appears in Departments:Marketing

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01_title.pdfAttached File80.35 kBAdobe PDFView/Open
02_prelim pages.pdf102.31 kBAdobe PDFView/Open
03_table of content.pdf81.43 kBAdobe PDFView/Open
04_abstract.pdf92.51 kBAdobe PDFView/Open
05_chapter 1.pdf122.18 kBAdobe PDFView/Open
06_chapter 2.pdf283.69 kBAdobe PDFView/Open
07_chapter 3.pdf311.05 kBAdobe PDFView/Open
08_chapter 4.pdf267.45 kBAdobe PDFView/Open
09_chapter 5.pdf432.75 kBAdobe PDFView/Open
10_chapter 6.pdf327.24 kBAdobe PDFView/Open
11_chapter 7.pdf202.98 kBAdobe PDFView/Open
12_chapter 8.pdf130.26 kBAdobe PDFView/Open
13_annexure.pdf788.68 kBAdobe PDFView/Open
80_recommendation.pdf55.93 kBAdobe PDFView/Open
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