Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/599638
| Title: | The role of haptic touch on product evaluation in different shopping situations |
| Researcher: | Abhishek |
| Guide(s): | Sinha, Piyush Kumar ; Vohra, Neharika and Sahay, Arvind |
| Keywords: | Haptic touch Product Evaluation Retail stores |
| University: | Indian Institute of Management Ahmedabad |
| Completed Date: | 2011 |
| Abstract: | Available newline |
| Pagination: | xiv, 185 p. |
| URI: | http://hdl.handle.net/10603/599638 |
| Appears in Departments: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 58.7 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 127.72 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 90.7 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 65.51 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 105.2 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 104.1 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 122.89 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 88.28 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 270.9 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 551.39 kB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 121.81 kB | Adobe PDF | View/Open | |
| 12_annexure.pdf | 2.41 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 56.63 kB | Adobe PDF | View/Open |
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