1. Shodhganga@INFLIBNET
  2. Indian Institute of Management Ahmedabad
  3. Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/597995
Full metadata record
DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2024-10-28T04:57:49Z-
dc.date.available2024-10-28T04:57:49Z-
dc.identifier.urihttp://hdl.handle.net/10603/597995-
dc.description.abstractAvailable newline
dc.format.extentxi, 239 p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleLanguage abstraction in marketing communication online reviews of product failure context
dc.title.alternative
dc.creator.researcherVerma, Varsha
dc.subject.keywordLanguage Abstraction
dc.subject.keywordMarketing Communication
dc.subject.keywordWord of mouth
dc.description.note
dc.contributor.guideSharma, Dheeraj ; Sinha, Piyush Kumar and Valck, Kristine D.
dc.publisher.placeAhmedabad
dc.publisher.universityIndian Institute of Management Ahmedabad
dc.publisher.institutionMarketing
dc.date.registered
dc.date.completed2015
dc.date.awarded2015
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Marketing

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File38.65 kBAdobe PDFView/Open
02_prelim pages.pdf242.53 kBAdobe PDFView/Open
03_table of content.pdf208.54 kBAdobe PDFView/Open
04_abstract.pdf123.07 kBAdobe PDFView/Open
05_chapter 1.pdf128.76 kBAdobe PDFView/Open
06_chapter 2.pdf411.51 kBAdobe PDFView/Open
07_chapter 3.pdf457.03 kBAdobe PDFView/Open
08_chapter 4.pdf1.02 MBAdobe PDFView/Open
09_chapter 5.pdf1.03 MBAdobe PDFView/Open
10_chapter 6.pdf432.01 kBAdobe PDFView/Open
11_chapter 7.pdf193.62 kBAdobe PDFView/Open
12_annexure.pdf374.89 kBAdobe PDFView/Open
80_recommendation.pdf16.38 kBAdobe PDFView/Open
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