1. Shodhganga@INFLIBNET
  2. Indian Institute of Management Ahmedabad
  3. Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/597995
Title: Language abstraction in marketing communication online reviews of product failure context
Researcher: Verma, Varsha
Guide(s): Sharma, Dheeraj ; Sinha, Piyush Kumar and Valck, Kristine D.
Keywords: Language Abstraction
Marketing Communication
Word of mouth
University: Indian Institute of Management Ahmedabad
Completed Date: 2015
Abstract: Available newline
Pagination: xi, 239 p.
URI: http://hdl.handle.net/10603/597995
Appears in Departments:Marketing

Files in This Item:
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01_title.pdfAttached File38.65 kBAdobe PDFView/Open
02_prelim pages.pdf242.53 kBAdobe PDFView/Open
03_table of content.pdf208.54 kBAdobe PDFView/Open
04_abstract.pdf123.07 kBAdobe PDFView/Open
05_chapter 1.pdf128.76 kBAdobe PDFView/Open
06_chapter 2.pdf411.51 kBAdobe PDFView/Open
07_chapter 3.pdf457.03 kBAdobe PDFView/Open
08_chapter 4.pdf1.02 MBAdobe PDFView/Open
09_chapter 5.pdf1.03 MBAdobe PDFView/Open
10_chapter 6.pdf432.01 kBAdobe PDFView/Open
11_chapter 7.pdf193.62 kBAdobe PDFView/Open
12_annexure.pdf374.89 kBAdobe PDFView/Open
80_recommendation.pdf16.38 kBAdobe PDFView/Open
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