Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/597976
Title: | The Impact Of Social Behavioural Change Communication SBCC On M Health Application Adoption The Case Of Arogya Setu |
Researcher: | Rozia, Mitali |
Guide(s): | Shukla, Sneha |
Keywords: | Arogya Setu M-Health Application Social Behavioural Change Communication |
University: | GLS University |
Completed Date: | 2024 |
Abstract: | The thesis investigates the intricate relationship between technology, behaviour change, and public health newlinewithin the context of the COVID-19 pandemic, focusing on the adoption of the Aarogya Setu m-health newlineapplication in India. Utilizing the frameworks of the Technology Acceptance Model (TAM) and the newlineBehavior Change Wheel (COM-B model), the study aims to unravel the influences of Social Behavioural newlineChange Communication (SBCC) initiatives, user perceptions, socio-cultural factors, and technological newlinebarriers on the uptake of this critical health application. newlineThe primary objectives are to examine individual perceptions of Aarogya Setu, analyze the impact of newlineCOM-B attributes on user behavior, and assess the intention to use the app based on its perceived newlineusefulness and ease of use. Data collection involves structured surveys from a representative sample of newlineAarogya Setu users, focusing on SBCC exposure, attitudes, perceived benefits and barriers, demographic newlinecharacteristics, and usage patterns. As a research tool, the study employs Partial Least Squares Structural newlineEquation Modeling (PLS-SEM) to ensure the reliability and validity of the results. newline |
Pagination: | |
URI: | http://hdl.handle.net/10603/597976 |
Appears in Departments: | Department of Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
80_recommendation.pdf | Attached File | 74.05 kB | Adobe PDF | View/Open |
abstract.pdf | 6.9 kB | Adobe PDF | View/Open | |
annexures.pdf | 224.79 kB | Adobe PDF | View/Open | |
chapter1.pdf | 1.35 MB | Adobe PDF | View/Open | |
chapter2.pdf | 353 kB | Adobe PDF | View/Open | |
chapter3.pdf | 342.47 kB | Adobe PDF | View/Open | |
chapter4.pdf | 30.87 kB | Adobe PDF | View/Open | |
content.pdf | 102.49 kB | Adobe PDF | View/Open | |
prelimpages.pdf | 136.52 kB | Adobe PDF | View/Open | |
title.pdf | 18.49 kB | Adobe PDF | View/Open |
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