Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/597965
| Title: | The Implications of Social Media on Purchase Intentions of Generation Z with Special Reference to Branded Fashion Apparel |
| Researcher: | Burse, Sagar |
| Guide(s): | Padiya, Jasmin |
| Keywords: | Attitude towards Social media marketing activities (ATSMA) Generation Z Social media |
| University: | GLS University |
| Completed Date: | 2024 |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/597965 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 208.78 kB | Adobe PDF | View/Open |
| abstract.pdf | 28.59 kB | Adobe PDF | View/Open | |
| annexures.pdf | 357.49 kB | Adobe PDF | View/Open | |
| chapter1.pdf | 3.41 MB | Adobe PDF | View/Open | |
| chapter2.pdf | 262.43 kB | Adobe PDF | View/Open | |
| chapter3.pdf | 624.39 kB | Adobe PDF | View/Open | |
| chapter4.pdf | 737.86 kB | Adobe PDF | View/Open | |
| content.pdf | 122.73 kB | Adobe PDF | View/Open | |
| prelimpages.pdf | 255.96 kB | Adobe PDF | View/Open | |
| title (2).pdf | 38.34 kB | Adobe PDF | View/Open |
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