1. Shodhganga@INFLIBNET
  2. GLS University
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/597965
Full metadata record
DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2024-10-25T12:16:10Z-
dc.date.available2024-10-25T12:16:10Z-
dc.identifier.urihttp://hdl.handle.net/10603/597965-
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleThe Implications of Social Media on Purchase Intentions of Generation Z with Special Reference to Branded Fashion Apparel
dc.title.alternative
dc.creator.researcherBurse, Sagar
dc.subject.keywordAttitude towards Social media marketing activities (ATSMA)
dc.subject.keywordGeneration Z
dc.subject.keywordSocial media
dc.description.note
dc.contributor.guidePadiya, Jasmin
dc.publisher.placeAhmedabad
dc.publisher.universityGLS University
dc.publisher.institutionDepartment of Management
dc.date.registered2020
dc.date.completed2024
dc.date.awarded2025
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Management

Files in This Item:
File Description SizeFormat 
80_recommendation.pdfAttached File208.78 kBAdobe PDFView/Open
abstract.pdf28.59 kBAdobe PDFView/Open
annexures.pdf357.49 kBAdobe PDFView/Open
chapter1.pdf3.41 MBAdobe PDFView/Open
chapter2.pdf262.43 kBAdobe PDFView/Open
chapter3.pdf624.39 kBAdobe PDFView/Open
chapter4.pdf737.86 kBAdobe PDFView/Open
content.pdf122.73 kBAdobe PDFView/Open
prelimpages.pdf255.96 kBAdobe PDFView/Open
title (2).pdf38.34 kBAdobe PDFView/Open
Show simple item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: