Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/597088
| Title: | A Study on the Impact of Digital Advertising Towards Consumer Behaviour With Reference to Chennai City |
| Researcher: | Parvathi B |
| Guide(s): | Nirmal Dev M |
| Keywords: | Economics Economics and Business Social Sciences |
| University: | Vels University |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/597088 |
| Appears in Departments: | Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01-title.pdf | Attached File | 120.47 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 312.33 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 143.45 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 420.82 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 655.37 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 650.23 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 1.46 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 6.19 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 196.57 kB | Adobe PDF | View/Open |
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