Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/596623
| Title: | Consumers intention towards adoption of mobile marketing |
| Researcher: | Rachana Rani |
| Guide(s): | Singla, Deepika Jindal |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Punjabi University |
| Completed Date: | 2023 |
| Abstract: | File attached newline |
| Pagination: | viii, 271 p. ; |
| URI: | http://hdl.handle.net/10603/596623 |
| Appears in Departments: | School of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1 title.pdf | Attached File | 185.71 kB | Adobe PDF | View/Open |
| 4 chapter 1.pdf | 1.57 MB | Adobe PDF | View/Open | |
| 5 chapter 2.pdf | 892.95 kB | Adobe PDF | View/Open | |
| 6 chapter 3.pdf | 713.86 kB | Adobe PDF | View/Open | |
| 7 chapter 4.pdf | 1.83 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 957.15 kB | Adobe PDF | View/Open | |
| 8 conclusion and summary.pdf | 870.32 kB | Adobe PDF | View/Open | |
| abstract both english & punjabi.pdf | 557.75 kB | Adobe PDF | View/Open | |
| annexure.pdf | 4.78 MB | Adobe PDF | View/Open | |
| contents.pdf | 201.13 kB | Adobe PDF | View/Open | |
| prelim.pdf | 1.6 MB | Adobe PDF | View/Open |
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