Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/595787
| Title: | Television advertising and consumer price sensitivity a contingent approach |
| Researcher: | Badrinath, V. V. P. |
| Guide(s): | Banerjee, Bibek ; Basant, Rakesh and Raghuram, G. |
| Keywords: | Consumer price sensitivity Television advertising Television marketing |
| University: | Indian Institute of Management Ahmedabad |
| Completed Date: | 2000 |
| Abstract: | Available newline |
| Pagination: | 182 p. |
| URI: | http://hdl.handle.net/10603/595787 |
| Appears in Departments: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 10.56 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 93.71 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 120.84 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 32.96 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 300.5 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 534.6 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 426.14 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 1.12 MB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 312.96 kB | Adobe PDF | View/Open | |
| 10_annexure.pdf | 956.84 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 32.96 kB | Adobe PDF | View/Open |
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