Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/594657
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2024-10-11T08:29:09Z | - |
| dc.date.available | 2024-10-11T08:29:09Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/594657 | - |
| dc.description.abstract | newline | |
| dc.format.extent | xxi, 460p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Persuasiveness of word of mouth in the promotion of motion picture industry in Kerala | |
| dc.title.alternative | ||
| dc.creator.researcher | Anoop Tom Thomas | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Industrial Relations and Labor | |
| dc.subject.keyword | Motion picture industry in Kerala | |
| dc.subject.keyword | Mouth promotion of motion picture | |
| dc.subject.keyword | Promotion of motion picture | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | Bibliography P 405-450 Appendices P 451-460 | |
| dc.contributor.guide | Antony Joseph, K | |
| dc.publisher.place | Kottayam | |
| dc.publisher.university | Mahatma Gandhi University | |
| dc.publisher.institution | S. B. College | |
| dc.date.registered | 2019 | |
| dc.date.completed | 2022 | |
| dc.date.awarded | 2023 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | S. B.College | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 51.87 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 1.1 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 35.34 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 110.24 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 209.07 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 697.13 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 1.28 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 2.13 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 696.37 kB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 802.37 kB | Adobe PDF | View/Open | |
| 11_chapter 8.pdf | 1.43 MB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 451.99 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 223.13 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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