Influence of perceived trust on internet of things and e commerce adoption

Abstract

The purpose of this research is to study the impact of the factors contributing to the Technology Adoption, with a specific focus of cross-cultural dimensions on E-Commerce and Internet of Things. While several researches were ongoing on the technical aspects and behavioural aspects of E-Commerce, less attention is paid on the significance of Perceived Trust across cultures. Hence this research model is created to assess the significance of the factors of Perceived Trust, namely Honesty, Benevolence and Competence effect with antecedent factors. This paper makes an empirical study towards the factors that influences the adoption of E-Commerce, based on the model evolved with TAM reference. The survey from 794 users were collected from USA (n=348) and India (n=346), the reliability and validity tests were performed. Structural Model Analysis (multi group moderation) is done to find the presence of Common Method Variance across both countries. The results indicate that the significance of the independent variables namely Hedonic Motivation and Comparison Shopping exists for USA. Amongst the factors of Perceived Trust, Honesty is found to be significant for USA whereas Benevolence and Competence are found significant to India towards the adoption of E-Commerce. newline