1. Shodhganga@INFLIBNET
  2. Maharaja Sayajirao University of Baroda
  3. Faculty of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/59036
Title: Effect of generic drugs on the buying behavioural pattern and brand sustainability of ethical drugs in western India
Researcher: Bhardwaj,Preshth
Guide(s): Jadeja,Jayraj D
Keywords: Drugs
Ethical
Gatekeepers
Generic
Marketing
Pharmaceutical
Potential
Products
University: Maharaja Sayajirao University of Baroda
Completed Date: 31/10/2007
Abstract: Abstract not available
Pagination: xx, 429p.
URI: http://hdl.handle.net/10603/59036
Appears in Departments:Faculty of Management Studies

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01_title.pdfAttached File23.96 kBAdobe PDFView/Open
02_declaration.pdf26.04 kBAdobe PDFView/Open
03_preface.pdf65.59 kBAdobe PDFView/Open
04_acknowledgement.pdf38.82 kBAdobe PDFView/Open
05_content.pdf352.71 kBAdobe PDFView/Open
06_list of tables.pdf20.47 kBAdobe PDFView/Open
07_list of charts.pdf68.36 kBAdobe PDFView/Open
08_list of figures.pdf12.48 kBAdobe PDFView/Open
09_chapter 1.pdf1.41 MBAdobe PDFView/Open
10_chapter 2.pdf928.21 kBAdobe PDFView/Open
11_chapter 3.pdf907.67 kBAdobe PDFView/Open
12_chapter 4.pdf370.07 kBAdobe PDFView/Open
13_chapter 5.pdf12.7 MBAdobe PDFView/Open
14_chapter 6.pdf769.28 kBAdobe PDFView/Open
15_appendix i.pdf587.43 kBAdobe PDFView/Open
16_appendix ii.pdf911.61 kBAdobe PDFView/Open
17_appendix iii.pdf875.85 kBAdobe PDFView/Open
18_appendix iv.pdf417.92 kBAdobe PDFView/Open
19_appendix v.pdf137.74 kBAdobe PDFView/Open
20_appendix vi.pdf478.77 kBAdobe PDFView/Open
21_appendix vii.pdf1.39 MBAdobe PDFView/Open
22_appendix viii.pdf435.95 kBAdobe PDFView/Open
23_glossary.pdf41.12 kBAdobe PDFView/Open
24_bibliography.pdf289.09 kBAdobe PDFView/Open
25_exective summary.pdf1.12 MBAdobe PDFView/Open
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