Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/5902
Title: | Impact of corporate branding on customer loyalty through corporate image: a case study of pharmaceutical industry |
Researcher: | Chavan, Rameshwar |
Guide(s): | Pathak, R C |
Keywords: | Pharmaceutical Industry corporate branding customer loyalty |
Upload Date: | 27-Dec-2012 |
University: | Tilak Maharashtra Vidyapeeth |
Completed Date: | August 2011 |
Abstract: | None |
Pagination: | 254p. |
URI: | http://hdl.handle.net/10603/5902 |
Appears in Departments: | Faculty of Management |
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