Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/589896
| Title: | Marketing management of information technology based services |
| Researcher: | Singh, Aditya Kamal |
| Guide(s): | Deolankar, Vivek |
| Keywords: | Business Economics and Business Goods Holistic Approach Marketing Networks Social Sciences Social Welfare |
| University: | University of Mumbai |
| Completed Date: | 2004 |
| Abstract: | No newline newline |
| Pagination: | xxx, 552p |
| URI: | http://hdl.handle.net/10603/589896 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 320.81 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 12.05 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 441.09 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 9.55 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 2.98 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 5.83 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 5.51 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 24.85 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 13.75 MB | Adobe PDF | View/Open | |
| 10_chapter 7.pdf | 25.26 MB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 5.31 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 25.58 MB | Adobe PDF | View/Open |
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