Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/589800
| Title: | A segmentation model based on customer characteristics for purchase intention towards Cause Related Marketing CRM products |
| Researcher: | Shanbhag, Parthesh |
| Guide(s): | Pai, Yogesh p |
| Keywords: | Cause-related marketing, Customer segmentation Target Marketing, Ethical consumption Theory of planned behaviour |
| University: | Manipal Academy of Higher Education |
| Completed Date: | 2024 |
| Abstract: | Available newline |
| Pagination: | 362p. |
| URI: | http://hdl.handle.net/10603/589800 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 71.07 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 370.26 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 37.55 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 20.54 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 491.85 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 472.36 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 475.49 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 316.91 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 112.51 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 907.31 kB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 179.96 kB | Adobe PDF | View/Open | |
| 12_annexures.pdf | 935.74 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 194.99 kB | Adobe PDF | View/Open |
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