Examining the Relationship between Destination Image Attributes and Destination Loyalty A Study of Kashmir

Abstract

Kashmir Valley- A naturally gifted destination lying at the newlinenorthern tip of India is blessed with with unparalleled attributes. From newline17 newlinesnow-clad peaks to crystal clear lakes, the destination is a heaven for newlinetourists and was justifiably called so by contemporary poets. However, due newlineto political conflict,the destination has suffered tremendously and has not newlinebeen able to actualise its true tourism potential. This paradox of pain newlineversus pleasure makes Kashmir an intriguing destination.The tourists want newlineto visit the paradise on earth but can wonder, do they have to die to go to newlineparadise? Kashmir being called the paradise is cliched but what are the newlinestakes in visiting such a troubled destination? Our study aims to draw an newlineintegrated model that weighs Kashmir s attributes as a destination. The newlineresearchers will provide a holistic framework for destination marketing newlineorganizers to develop strategies and improve the tourism inflow. The study newline