Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/587103
Title: An exploratory study on the factors affecting the consumer purchase intention in the context of hindi motion pictures in India
Researcher: Mohanty, Anshuman
Guide(s): Ghosh, Tathagata
Keywords: Movie watching behavior
thematic analysis; factor analysis
uses and gratification theory; exploratory study
University: Manipal Academy of Higher Education
Completed Date: 2024
Abstract: Available newline
Pagination: 163p.
URI: http://hdl.handle.net/10603/587103
Appears in Departments:T A Pai Management Institute, Manipal

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01_title.pdfAttached File69.51 kBAdobe PDFView/Open
02_prelim page.pdf516.29 kBAdobe PDFView/Open
03_content.pdf144.17 kBAdobe PDFView/Open
04_abstract.pdf98.32 kBAdobe PDFView/Open
05_chapter 1.pdf242.75 kBAdobe PDFView/Open
06_chapter 2.pdf383.89 kBAdobe PDFView/Open
07_chapter 3.pdf119.02 kBAdobe PDFView/Open
08_chapter 4.pdf177.07 kBAdobe PDFView/Open
09_chapter 5.pdf365.31 kBAdobe PDFView/Open
10_chapter 6.pdf339.68 kBAdobe PDFView/Open
11_chapter 7.pdf782.92 kBAdobe PDFView/Open
12_chapter 8.pdf214.26 kBAdobe PDFView/Open
13_annexures.pdf561.19 kBAdobe PDFView/Open
80_recommendation.pdf174.44 kBAdobe PDFView/Open
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