Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/586470
| Title: | A Study of the Factors influencing the Purchase Prefernce of Young IT Professionals with Reference to Global Brands Versus Local Brands |
| Researcher: | Sengupta, Chitralekha |
| Guide(s): | Kundu, Amit and Sarkar, Dev Narayan |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Sister Nivedita University |
| Completed Date: | 2023 |
| Abstract: | Available newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/586470 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 535.16 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 1.36 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 344.56 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 229.95 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 637.5 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 523.64 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 227.32 kB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 352.28 kB | Adobe PDF | View/Open | |
| 09_chapter5.pdf | 360.36 kB | Adobe PDF | View/Open | |
| 10_chapter6.pdf | 1.09 MB | Adobe PDF | View/Open | |
| 11_chapter7.pdf | 227.24 kB | Adobe PDF | View/Open | |
| 12_chapter8.pdf | 340.14 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 380 kB | Adobe PDF | View/Open | |
| 14_annexures.pdf | 296.71 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 873.77 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
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