Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/58496
| Title: | Selected celebrity endorsements in India and its impact on consumer segments |
| Researcher: | Chauhan,Vilas Z |
| Guide(s): | Joshi,Kiran M |
| Keywords: | Consumer Elaboration Endorsements Miscellaneous Snapshot Terminology |
| University: | Maharaja Sayajirao University of Baroda |
| Completed Date: | 31/03/2009 |
| Abstract: | Abstract not available |
| Pagination: | xvi, 242p. |
| URI: | http://hdl.handle.net/10603/58496 |
| Appears in Departments: | Faculty of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_certificate.pdf | Attached File | 28.15 kB | Adobe PDF | View/Open |
| 02_acknowledgement.pdf | 77.31 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 121.73 kB | Adobe PDF | View/Open | |
| 04_list of tables.pdf | 171.73 kB | Adobe PDF | View/Open | |
| 05_list of figures.pdf | 22.49 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 4.34 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 2.96 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 798.19 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 4.6 MB | Adobe PDF | View/Open | |
| 10_summary conclusions and implications.pdf | 1.2 MB | Adobe PDF | View/Open | |
| 11_bibliography.pdf | 511.21 kB | Adobe PDF | View/Open | |
| 12_annexure.pdf | 1.92 MB | Adobe PDF | View/Open | |
| 13_exective summary.pdf | 260.96 kB | Adobe PDF | View/Open |
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