Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/582771
| Title: | Impact Of Buyer Behaviour And Brand Preference On Brand Loyalty Towards Chocolates A Study With Special Reference To Consumers In Chennai City |
| Researcher: | R Srividhya |
| Guide(s): | R Savithri |
| Keywords: | Economics Economics and Business Social Sciences |
| University: | University of Madras |
| Completed Date: | 2023 |
| Abstract: | newline Impact Of Buyer Behaviour And Brand Preference newlineOn Brand Loyalty Towards Chocolates newlineA Study With Special Reference To Consumers In Chennai City newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/582771 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 26.04 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 123.39 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 32.46 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 112.41 kB | Adobe PDF | View/Open | |
| 05_chapter-1.pdf | 197.97 kB | Adobe PDF | View/Open | |
| 06_chaper-2.pdf | 230.05 kB | Adobe PDF | View/Open | |
| 07_chapter-3.pdf | 715.78 kB | Adobe PDF | View/Open | |
| 08_chapter-4.pdf | 876.68 kB | Adobe PDF | View/Open | |
| 09_chapter-5.pdf | 3.57 MB | Adobe PDF | View/Open | |
| 10_chapter-6.pdf | 302.72 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 145.81 kB | Adobe PDF | View/Open | |
| annexure.pdf | 588.25 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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