Perceived risks in online buying an analytical study with special reference to haryana

Abstract

Absolute number of clients of web worldwide have gone up from 3.65 billion to 3.89 billion within newlineone year ending 31 December 2018. Countries with most online shoppers as percent of their population for newlinethe period 2017-2018 remained UK (77 percent), Germany (74 percent) and South Korea (72 percent). newlineNumber of online shoppers in developing countries is lower than the developed countries. It speaks volume newlineabout the difference between the internet users and online shoppers worldwide. Although there are number newlineof advantages of online shopping, yet the presence of disadvantages which are in particular a hurdle for the newlineprogress of online businesses cannot be ruled out. Six categories of risks are financial, social, performance, newlinepsychological, time, and privacy as identified by researchers in online business. Despite the security dangers newlineassociated with online shopping, web-based shopping is becoming more popular worldwide. One important newlineaim of the current study is to understand the concept of purchased things as well as the other factors that newlineinfluence customers to while doing the online purchases. Additionally, the benefits received from online newlinetransactions are weighed against the hazards connected with them. Many researchers and scholars have newlineattempted to study diverse aspects of online shopping at different places, but most of the studies have newlinetouched upon only one or two factors affecting online shopping. Moreover, no comprehensive study has newlinebeen undertaken in the recent past in Haryana which has tried to find out the factors stimulating or inhibiting newlineonline purchases or the strategies of e-commerce companies or perceived risks that are associated with newlineonline purchases. The current research is an effort to bridge the gap. The data has been collected from 600 newlinerespondents from six most literate districts of Haryana. For the purpose of study, districts from Haryana newlinewere t a k en from four divisions and six districts i.e. Ambala, Karnal, Rohtak, Hisar, Faridabad and newlineGurgaon. We selected the respondents from the most li