Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/574921
Title: A study on impact of brand extensions on parent brand equity of selected consumer durables with special reference to kerala
Researcher: Linda Susan Mathew
Guide(s): Sunita Panicker
Keywords: Social Sciences
Economics and Business
Management
University: Bharathiar University
Completed Date: 2020
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/574921
Appears in Departments:Department of BSMED

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01_title.pdfAttached File25.12 kBAdobe PDFView/Open
02_prelim pages.pdf3.51 MBAdobe PDFView/Open
03_content.pdf115.38 kBAdobe PDFView/Open
04_abstract.pdf28.99 kBAdobe PDFView/Open
05_chapter 1.pdf180.17 kBAdobe PDFView/Open
06_chapter 2.pdf512.16 kBAdobe PDFView/Open
07_chapter 3.pdf269.52 kBAdobe PDFView/Open
08_chapter 4.pdf929.62 kBAdobe PDFView/Open
09_chapter 5.pdf346.39 kBAdobe PDFView/Open
10_annexures.pdf690.05 kBAdobe PDFView/Open
80_recommendation.pdf371.17 kBAdobe PDFView/Open
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