Business intelligence model in digital marketing using soft computing approaches

Abstract

Digital marketing consists of all e-marketing strategies which are used through an electronic platform connected in internet to sell, advertise, and promote products. These e-marketing platforms are utilized by manufacturers in order to success their products effortlessly. The elements that influence consumer purchasing decisions include factors like product value, product brand, delivery method, and assurances provided after the sale. Thus, it s confirmed to conclude that decision-making is dependent on a variety of factors, including analysis, personal experience, and sound judgment, all of which may be derived from the user comments and reviews. Digital marketing research must be mapped and compared to the present business sector in order to determine the critical function using soft computing. It is discussed precisely and pointed out the application of digital marketing methods for increasing business growth for the products, needed on daily basis. Social media marketing (SMM), predictive marketing, web-scraping, review analysis and sentiment analysis help to develop this BI model. newline