1. Shodhganga@INFLIBNET
  2. University of Kerala
  3. Sanatana Dharma College Alappuzha
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/573303
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2024-06-25T13:01:57Z-
dc.date.available2024-06-25T13:01:57Z-
dc.identifier.urihttp://hdl.handle.net/10603/573303-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA Study on the Impact of Digital Marketing Communication on Fast Moving Consumer Goods Purchase Decision Process in Kerala
dc.title.alternative
dc.creator.researcherSandhya, K
dc.subject.keywordBusiness
dc.subject.keywordEconomics and Business
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideGopakumar, B
dc.publisher.placeThiruvananthapuram
dc.publisher.universityUniversity of Kerala
dc.publisher.institutionSanatana Dharma College Alappuzha
dc.date.registered
dc.date.completed2023
dc.date.awarded2023
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Sanatana Dharma College Alappuzha

Files in This Item:
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01_title.pdfAttached File3.05 kBAdobe PDFView/Open
02_prelim pages.pdf212.1 kBAdobe PDFView/Open
03_content.pdf23.58 kBAdobe PDFView/Open
04_chapter 1.pdf279.47 kBAdobe PDFView/Open
05_chapter 2.pdf338.47 kBAdobe PDFView/Open
06_chapter 3.pdf458.54 kBAdobe PDFView/Open
07_chapter 4.pdf2.39 MBAdobe PDFView/Open
08_chapter 5.pdf308.97 kBAdobe PDFView/Open
09_annexures.pdf500.33 kBAdobe PDFView/Open
80_recommendation.pdf364.02 kBAdobe PDFView/Open
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