Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/573271
| Title: | A study on the impact of digital marketing communication on fast moving consumer goods purchase decision process in Kerala |
| Researcher: | Sandhya, K |
| Guide(s): | Gopakumar, B |
| Keywords: | Business Digital Marekting Communication Economics and Business Fast Moving Consumer Goods Government Initiatives Hypotheses Pilot Study Social Sciences |
| University: | University of Kerala |
| Completed Date: | 2023 |
| Abstract: | newlineAbstract not available |
| Pagination: | 242p |
| URI: | http://hdl.handle.net/10603/573271 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 3.05 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 196.29 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 23.58 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 279.47 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 338.47 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 458.54 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 2.39 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 308.97 kB | Adobe PDF | View/Open | |
| 09_annexures.pdf | 413.03 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 313.01 kB | Adobe PDF | View/Open |
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