Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/573271
Title: A study on the impact of digital marketing communication on fast moving consumer goods purchase decision process in Kerala
Researcher: Sandhya, K
Guide(s): Gopakumar, B
Keywords: Business
Digital Marekting Communication
Economics and Business
Fast Moving Consumer Goods
Government Initiatives
Hypotheses
Pilot Study
Social Sciences
University: University of Kerala
Completed Date: 2023
Abstract: newlineAbstract not available
Pagination: 242p
URI: http://hdl.handle.net/10603/573271
Appears in Departments:Department of Commerce

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01_title.pdfAttached File3.05 kBAdobe PDFView/Open
02_prelim pages.pdf196.29 kBAdobe PDFView/Open
03_contents.pdf23.58 kBAdobe PDFView/Open
04_chapter 1.pdf279.47 kBAdobe PDFView/Open
05_chapter 2.pdf338.47 kBAdobe PDFView/Open
06_chapter 3.pdf458.54 kBAdobe PDFView/Open
07_chapter 4.pdf2.39 MBAdobe PDFView/Open
08_chapter 5.pdf308.97 kBAdobe PDFView/Open
09_annexures.pdf413.03 kBAdobe PDFView/Open
80_recommendation.pdf313.01 kBAdobe PDFView/Open
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