Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/573271
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2024-06-25T12:47:39Z | - |
| dc.date.available | 2024-06-25T12:47:39Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/573271 | - |
| dc.description.abstract | newlineAbstract not available | |
| dc.format.extent | 242p | |
| dc.language | English | |
| dc.relation | No. of references 99 | |
| dc.rights | university | |
| dc.title | A study on the impact of digital marketing communication on fast moving consumer goods purchase decision process in Kerala | |
| dc.title.alternative | ||
| dc.creator.researcher | Sandhya, K | |
| dc.subject.keyword | Business | |
| dc.subject.keyword | Digital Marekting Communication | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Fast Moving Consumer Goods | |
| dc.subject.keyword | Government Initiatives | |
| dc.subject.keyword | Hypotheses | |
| dc.subject.keyword | Pilot Study | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | Bibliography p. 222-231 | |
| dc.contributor.guide | Gopakumar, B | |
| dc.publisher.place | Thiruvananthapuram | |
| dc.publisher.university | University of Kerala | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | ||
| dc.date.completed | 2023 | |
| dc.date.awarded | 2023 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 3.05 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 196.29 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 23.58 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 279.47 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 338.47 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 458.54 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 2.39 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 308.97 kB | Adobe PDF | View/Open | |
| 09_annexures.pdf | 413.03 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 313.01 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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