Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/573271
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DC FieldValueLanguage
dc.coverage.spatialCommerce
dc.date.accessioned2024-06-25T12:47:39Z-
dc.date.available2024-06-25T12:47:39Z-
dc.identifier.urihttp://hdl.handle.net/10603/573271-
dc.description.abstractnewlineAbstract not available
dc.format.extent242p
dc.languageEnglish
dc.relationNo. of references 99
dc.rightsuniversity
dc.titleA study on the impact of digital marketing communication on fast moving consumer goods purchase decision process in Kerala
dc.title.alternative
dc.creator.researcherSandhya, K
dc.subject.keywordBusiness
dc.subject.keywordDigital Marekting Communication
dc.subject.keywordEconomics and Business
dc.subject.keywordFast Moving Consumer Goods
dc.subject.keywordGovernment Initiatives
dc.subject.keywordHypotheses
dc.subject.keywordPilot Study
dc.subject.keywordSocial Sciences
dc.description.noteBibliography p. 222-231
dc.contributor.guideGopakumar, B
dc.publisher.placeThiruvananthapuram
dc.publisher.universityUniversity of Kerala
dc.publisher.institutionDepartment of Commerce
dc.date.registered
dc.date.completed2023
dc.date.awarded2023
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
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01_title.pdfAttached File3.05 kBAdobe PDFView/Open
02_prelim pages.pdf196.29 kBAdobe PDFView/Open
03_contents.pdf23.58 kBAdobe PDFView/Open
04_chapter 1.pdf279.47 kBAdobe PDFView/Open
05_chapter 2.pdf338.47 kBAdobe PDFView/Open
06_chapter 3.pdf458.54 kBAdobe PDFView/Open
07_chapter 4.pdf2.39 MBAdobe PDFView/Open
08_chapter 5.pdf308.97 kBAdobe PDFView/Open
09_annexures.pdf413.03 kBAdobe PDFView/Open
80_recommendation.pdf313.01 kBAdobe PDFView/Open


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