Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/572713
| Title: | Effect of cause related advertisement on consumer purchase intention with dimensions of consumer perceived value brand and cause as mediators |
| Researcher: | Rajesh Poonia |
| Guide(s): | Amit Kakkar |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Lovely Professional University |
| Completed Date: | 2024 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/572713 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 66.88 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 118.27 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 10.64 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 16.72 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 278.73 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 180.3 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 205.11 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 764.8 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 110.3 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 618.08 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 91.24 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 156.56 kB | Adobe PDF | View/Open |
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