Development of Women Consumer Behaviour of Detergent Powder Product in Marathwada Region

Abstract

The women indicated the importance of women in any society. newlineWomen as part of the society are in extricable connected with economic newlineactivities. Women are the builder and molder of the nation s destiny. The newlineparticipation of women in all walks of life in increasing day by day. newlineWomen are inflow of employment in the different fields be it public or newlineprivate sector. newlineThis is may account for perception that women are generally newlinewarmer and friendlier then man. For instants, women are accepted to newlineexpress more positive on the development of women consumer behavior. newlineWomen are doing all types of shopping, glossary, detergent powder, soap newlineand other goods. Every women are firstly housewife then she decide newlinedoing service and entrepreneur shopkeeper etc. newlineWomen may have more innate ability to read others and present newlinetheir emotion than do men consumers. Third women may have greater newlineneed for social approval and thus a higher propensity to show positive newlineemotions like the happiness. Women consumer occupy very many newlinestrategic position, including board level position, in many private sector newlineand foreign and public sector even advertisement on TV Channels in newlinefront of women consumer. newlineWomen consumer behavior is the most complex aspect of newlinemarketing activities. Development the women consumer reference to newlinevarious detergent powders, like that Ghadi detergent (17.3%), Wheel newline(16.9%), Tide (13.5%) and Nirma (6%) etc. newlineWomen consumer decides to multiple choice detergent powder. newlineLike that Tide, Nirma, Wheel, Ghadi, Detergent cake, Toilet soap, newlinevarious detergent powder, Shampoo etc. Over the years the Indian newlineXVI newlineeconomic has been undergoing rapid changes. The new economic policies newlinehave altered the cause of nation so radically that marketing has emerged newlineas the centre price of Business Activities in the country. newlineCompetition has ushered in an altogether new marketing newlineenvironment in the country. Marketing has become a necessity for newlinesurvival of Business Firm s Price, Competitiveness, Velocity Assurance newlineand Customer Service has become vital Components of market