Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/5710
| Title: | A study of audience behaviour towards television advertisement |
| Researcher: | Saiganesh, S |
| Guide(s): | Rajendhiran, N |
| Keywords: | Advertising Management Television Advertisements |
| Upload Date: | 21-Dec-2012 |
| University: | Periyar University |
| Completed Date: | March 2010 |
| Abstract: | None |
| Pagination: | 171p. |
| URI: | http://hdl.handle.net/10603/5710 |
| Appears in Departments: | Periyar Institute of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 583.81 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 249.81 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 239.48 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 589.24 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 977.07 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 165.78 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 495.33 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 183.59 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 4.75 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 11.62 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 3.23 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 5.81 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 12.27 MB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 2.95 MB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 4.45 MB | Adobe PDF | View/Open | |
| 16_annexture.pdf | 4.42 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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