Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/570645
| Title: | Creative strategizing of advertising appeals for sustained advertising campaign effects a study of selected indian advertising campaigns |
| Researcher: | Sevlani, Swati |
| Guide(s): | Gupta, Deepmala |
| Keywords: | Communication Social Sciences Social Sciences General |
| University: | Renaissance University |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/570645 |
| Appears in Departments: | School of Journalism & Mass Communication |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 337.82 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 1.5 MB | Adobe PDF | View/Open | |
| 03_content.pdf | 256.86 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 5.23 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 618.61 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 281.51 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 407.7 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 745.83 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 599.12 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 5.18 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 662.94 kB | Adobe PDF | View/Open |
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