an appraisal of effectiveness of ebanking in rajasthan

Abstract

The commercial banks have drastically transformed their traditional way of newlinebanking to innovative banking with an aim to uplift the socioeconomic conditions newlineof the masses. According to traditional methods of banking, the customer has to newlinevisit the bank in person to perform the banking transactions like withdrawal of newlinecash and fund transfer, whereas in the innovative or e-banking system, the newlinecustomer need not go to the bank. Due to World Wide Web, Internet and newlineElectronic Commerce, there is paradigm shift in the banking sector. No doubt it newlinehas brought a drastic change in the banking industry. E-banking allows any user newlinewith a personal computer and browser to get connected to his bank s website to newlineperform any of the virtual banking functions. The modern banking or electronic newlinebanking is tending to be more information speedy as an impact of e-revolution. newlineElectronic banking or e-banking is using technology in day-to-day transactions, newlineby the customers to access their banking services electronically, whether it is for newlinepayment of bills, transfer of funds, retrieval of information and providing services. newlineE-Banking as a medium of delivery of banking services and as a strategic tool for newlinebusiness development, has gained wide acceptance at international level and is newlinefast catching up in India with more and more banking entering the fray. India can newlinebe said to be on the threshold of major banking revolution with net banking newlinehaving already been unveiled. Therefore, it is necessary to undertake an in-depth newlineresearch on effectiveness of e-banking particularly in the context of Rajasthan. newlineFurther, service quality is becoming more critical in e-banking to retain their newlinecustomer base and this aspect should be researched thoroughly. Customer newlinesatisfaction constructs is more important for the survival and growth of a service newlineindustry particularly banking industry. The growth of these institutions depends newlineupon their ability to create or attract new customers and retention of satisfied newlinecustomer leads to their survival in the long run.