1. Shodhganga@INFLIBNET
  2. IIS (Deemed to be University)
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/566303
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DC FieldValueLanguage
dc.coverage.spatialCommerce and management
dc.date.accessioned2024-05-24T05:21:11Z-
dc.date.available2024-05-24T05:21:11Z-
dc.identifier.urihttp://hdl.handle.net/10603/566303-
dc.description.abstractnewline
dc.format.extentxvii, 339p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleMulti sensory marketing and consumer buying behaviour with specific reference to food chain restaurants
dc.title.alternative
dc.creator.researcherPareek, Aditi
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordMulti sensory, marketing, consumer, buying, behaviour, food, chain, restaurants
dc.subject.keywordSocial Sciences
dc.description.noteReferences 330-339, appendices
dc.contributor.guideJain, Ankita
dc.publisher.placeJaipur
dc.publisher.universityIIS (Deemed to be University)
dc.publisher.institutionDepartment of Management
dc.date.registered2019
dc.date.completed2024
dc.date.awarded2024
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File79.04 kBAdobe PDFView/Open
02_prelim pages.pdf1.01 MBAdobe PDFView/Open
03_contents.pdf139.2 kBAdobe PDFView/Open
04_preface.pdf120.94 kBAdobe PDFView/Open
05_chapter 1.pdf2.02 MBAdobe PDFView/Open
06_chapter 2.pdf1.51 MBAdobe PDFView/Open
07_chapter 3.pdf987.3 kBAdobe PDFView/Open
08_chapter 4.pdf6.23 MBAdobe PDFView/Open
09_annexures.pdf13.26 MBAdobe PDFView/Open
80_recommendation.pdf823.69 kBAdobe PDFView/Open
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