Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/566303
| Title: | Multi sensory marketing and consumer buying behaviour with specific reference to food chain restaurants |
| Researcher: | Pareek, Aditi |
| Guide(s): | Jain, Ankita |
| Keywords: | Economics and Business Management Multi sensory, marketing, consumer, buying, behaviour, food, chain, restaurants Social Sciences |
| University: | IIS (Deemed to be University) |
| Completed Date: | 2024 |
| Abstract: | newline |
| Pagination: | xvii, 339p. |
| URI: | http://hdl.handle.net/10603/566303 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 79.04 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 1.01 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 139.2 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 120.94 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 2.02 MB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 1.51 MB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 987.3 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 6.23 MB | Adobe PDF | View/Open | |
| 09_annexures.pdf | 13.26 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 823.69 kB | Adobe PDF | View/Open |
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