1. Shodhganga@INFLIBNET
  2. IIS (Deemed to be University)
  3. Department of Business Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/566292
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DC FieldValueLanguage
dc.coverage.spatialCommerce and management
dc.date.accessioned2024-05-24T05:20:27Z-
dc.date.available2024-05-24T05:20:27Z-
dc.identifier.urihttp://hdl.handle.net/10603/566292-
dc.description.abstractnewline
dc.format.extent268p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleImpact of digital advertising on consumer buying behaviour a study of FMCG products of ayurvedic companies
dc.title.alternative
dc.creator.researcherSharma, Shruti
dc.subject.keywordBusiness
dc.subject.keyworddigital, advertising, consumer, buying, behaviour, FMCG, products, ayurvedic, companies
dc.subject.keywordEconomics and Business
dc.subject.keywordSocial Sciences
dc.description.noteReferences 256-268, appendices
dc.contributor.guideJain, Ruchi
dc.publisher.placeJaipur
dc.publisher.universityIIS (Deemed to be University)
dc.publisher.institutionDepartment of Business Studies
dc.date.registered2017
dc.date.completed2023
dc.date.awarded2023
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Business Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File6.94 MBAdobe PDFView/Open
02_prelim pages.pdf268.11 kBAdobe PDFView/Open
03_contents.pdf99.88 kBAdobe PDFView/Open
04_preface.pdf6.94 MBAdobe PDFView/Open
05_chapter 1.pdf6.92 MBAdobe PDFView/Open
06_chapter 2.pdf6.89 MBAdobe PDFView/Open
07_chapter 3.pdf6.93 MBAdobe PDFView/Open
08_chapter 4.pdf6.79 MBAdobe PDFView/Open
09_annexures.pdf2.6 MBAdobe PDFView/Open
80_recommendation.pdf173.34 kBAdobe PDFView/Open
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