1. Shodhganga@INFLIBNET
  2. IIS (Deemed to be University)
  3. Department of Business Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/566292
Title: Impact of digital advertising on consumer buying behaviour a study of FMCG products of ayurvedic companies
Researcher: Sharma, Shruti
Guide(s): Jain, Ruchi
Keywords: Business
digital, advertising, consumer, buying, behaviour, FMCG, products, ayurvedic, companies
Economics and Business
Social Sciences
University: IIS (Deemed to be University)
Completed Date: 2023
Abstract: newline
Pagination: 268p.
URI: http://hdl.handle.net/10603/566292
Appears in Departments:Department of Business Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File6.94 MBAdobe PDFView/Open
02_prelim pages.pdf268.11 kBAdobe PDFView/Open
03_contents.pdf99.88 kBAdobe PDFView/Open
04_preface.pdf6.94 MBAdobe PDFView/Open
05_chapter 1.pdf6.92 MBAdobe PDFView/Open
06_chapter 2.pdf6.89 MBAdobe PDFView/Open
07_chapter 3.pdf6.93 MBAdobe PDFView/Open
08_chapter 4.pdf6.79 MBAdobe PDFView/Open
09_annexures.pdf2.6 MBAdobe PDFView/Open
80_recommendation.pdf173.34 kBAdobe PDFView/Open
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