Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/565293
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2024-05-20T12:48:30Z | - |
| dc.date.available | 2024-05-20T12:48:30Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/565293 | - |
| dc.description.abstract | newline | |
| dc.format.extent | 332p. | |
| dc.language | English | |
| dc.relation | No. of references 158 | |
| dc.rights | university | |
| dc.title | A study on the marketing strategies of life insurance business in Kerala | |
| dc.title.alternative | ||
| dc.creator.researcher | Vishnu, S | |
| dc.subject.keyword | Business | |
| dc.subject.keyword | Designing Marketing Strategy | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Life Insurance Business | |
| dc.subject.keyword | Marketing Practices of Life Insurance Companies | |
| dc.subject.keyword | Product Life Cycle | |
| dc.subject.keyword | Salary Saving Scheme | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | Bibliography given, Appendix given | |
| dc.contributor.guide | Rajan, J | |
| dc.publisher.place | Thiruvananthapuram | |
| dc.publisher.university | University of Kerala | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | ||
| dc.date.completed | 2017 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 48.46 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 2.57 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 53.7 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 544.89 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 1.36 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 2.74 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 5.61 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 2.31 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 656.51 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 1.42 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 703.3 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: