Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/565209
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2024-05-20T12:04:16Z | - |
| dc.date.available | 2024-05-20T12:04:16Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/565209 | - |
| dc.description.abstract | newline | |
| dc.format.extent | i-v, 359p. Xxv | |
| dc.language | English | |
| dc.relation | No. of references 128 | |
| dc.rights | university | |
| dc.title | Brand management in ayurvedic pharmaceutical products in Kerala | |
| dc.title.alternative | ||
| dc.creator.researcher | Biju Pushpan | |
| dc.subject.keyword | Analysis of Brand Management Activities | |
| dc.subject.keyword | Ayurveda Pharmaceutical Industry | |
| dc.subject.keyword | Ayurvedic Pharma Marketing | |
| dc.subject.keyword | Brand History | |
| dc.subject.keyword | Branding | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | Bibliography p. i-viii | |
| dc.contributor.guide | Chandrasekar, K S | |
| dc.publisher.place | Thiruvananthapuram | |
| dc.publisher.university | University of Kerala | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | ||
| dc.date.completed | 2008 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 61.57 kB | Adobe PDF | View/Open |
| 02_prlimpages.pdf | 158.45 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 224.51 kB | Adobe PDF | View/Open | |
| 04_introduction.pdf | 1.5 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 2.77 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 2 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 3.04 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 531.2 kB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 1.65 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 873.99 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.71 MB | Adobe PDF | View/Open |
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