Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/565209
| Title: | Brand management in ayurvedic pharmaceutical products in Kerala |
| Researcher: | Biju Pushpan |
| Guide(s): | Chandrasekar, K S |
| Keywords: | Analysis of Brand Management Activities Ayurveda Pharmaceutical Industry Ayurvedic Pharma Marketing Brand History Branding Economics and Business Management Social Sciences |
| University: | University of Kerala |
| Completed Date: | 2008 |
| Abstract: | newline |
| Pagination: | i-v, 359p. Xxv |
| URI: | http://hdl.handle.net/10603/565209 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 61.57 kB | Adobe PDF | View/Open |
| 02_prlimpages.pdf | 158.45 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 224.51 kB | Adobe PDF | View/Open | |
| 04_introduction.pdf | 1.5 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 2.77 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 2 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 3.04 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 531.2 kB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 1.65 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 873.99 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.71 MB | Adobe PDF | View/Open |
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