1. Shodhganga@INFLIBNET
  2. Alagappa University
  3. Alagappa Institute of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/56393
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2015-12-14T09:07:38Z-
dc.date.available2015-12-14T09:07:38Z-
dc.identifier.urihttp://hdl.handle.net/10603/56393-
dc.description.abstractNone
dc.format.extentviii, 195p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleConsumer behaviour and product preference in rural markets towards select fast moving consumer goods
dc.title.alternative
dc.creator.researcherKarthik, M
dc.subject.keywordconsumer behaviour
dc.subject.keywordfast moving consumer goods
dc.subject.keywordproduct preference
dc.subject.keywordrural markets
dc.description.note
dc.contributor.guideAnnamalai, S
dc.publisher.placeKaraikudi
dc.publisher.universityAlagappa University
dc.publisher.institutionAlagappa Institute of Management
dc.date.registered11/08/2005
dc.date.completed10/02/2011
dc.date.awarded16/02/2013
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Alagappa Institute of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File20.2 kBAdobe PDFView/Open
02_declaration.pdf9.12 kBAdobe PDFView/Open
03_certificate.pdf9.33 kBAdobe PDFView/Open
04_acknowledgement.pdf11.24 kBAdobe PDFView/Open
05_contents.pdf18.58 kBAdobe PDFView/Open
06_chapter 1.pdf56.82 kBAdobe PDFView/Open
07_chapter 2.pdf97.76 kBAdobe PDFView/Open
08_chapter 3.pdf94.52 kBAdobe PDFView/Open
09_chapter 4.pdf183.18 kBAdobe PDFView/Open
10_chapter 5.pdf199.38 kBAdobe PDFView/Open
11_chapter 6.pdf54.78 kBAdobe PDFView/Open
12_bibliography.pdf25.44 kBAdobe PDFView/Open
13_appendix.pdf19.74 kBAdobe PDFView/Open
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