Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/560299
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | English | |
| dc.date.accessioned | 2024-04-24T11:18:14Z | - |
| dc.date.available | 2024-04-24T11:18:14Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/560299 | - |
| dc.description.abstract | newline No newline | |
| dc.format.extent | 397p. | |
| dc.language | English | |
| dc.relation | No. of references 112 | |
| dc.rights | university | |
| dc.title | Influence of the marketing strategies among readers adopted by newspaper publishing companies in Kerala | |
| dc.title.alternative | ||
| dc.creator.researcher | Girish, S K | |
| dc.subject.keyword | History of Social Sciences | |
| dc.subject.keyword | Marketing Management | |
| dc.subject.keyword | Marketing Strategies | |
| dc.subject.keyword | Newspaper Industry | |
| dc.subject.keyword | Population | |
| dc.subject.keyword | Read Newspapers | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Social Sciences General | |
| dc.description.note | Bibliography p. 398-406 | |
| dc.contributor.guide | Nataraja Iyer, S | |
| dc.publisher.place | Thiruvananthapuram | |
| dc.publisher.university | University of Kerala | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | ||
| dc.date.completed | 2017 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01-title.pdf | Attached File | 235.87 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 11.02 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 6.29 MB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 9.63 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 21.84 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 23.02 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 20.2 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 17.43 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 17.58 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 15.44 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 17.8 MB | Adobe PDF | View/Open |
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