Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/560299
| Title: | Influence of the marketing strategies among readers adopted by newspaper publishing companies in Kerala |
| Researcher: | Girish, S K |
| Guide(s): | Nataraja Iyer, S |
| Keywords: | History of Social Sciences Marketing Management Marketing Strategies Newspaper Industry Population Read Newspapers Social Sciences Social Sciences General |
| University: | University of Kerala |
| Completed Date: | 2017 |
| Abstract: | newline No newline |
| Pagination: | 397p. |
| URI: | http://hdl.handle.net/10603/560299 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01-title.pdf | Attached File | 235.87 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 11.02 MB | Adobe PDF | View/Open | |
| 03_contents.pdf | 6.29 MB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 9.63 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 21.84 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 23.02 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 20.2 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 17.43 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 17.58 MB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 15.44 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 17.8 MB | Adobe PDF | View/Open |
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