Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/557053
| Title: | The Study of Social Media Marketing in Building Brand Equity and Purchase Intention for the Consumers in White Goods Industry |
| Researcher: | Midha, Nidhi |
| Guide(s): | Singh, Animesh, Srivastava, Sanjay and Yadav, Sachita |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Manav Rachna University |
| Completed Date: | 2022 |
| Abstract: | Attached newline |
| Pagination: | 1-148p 149-159 |
| URI: | http://hdl.handle.net/10603/557053 |
| Appears in Departments: | Department of Management and Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 37.29 kB | Adobe PDF | View/Open |
| 03_contents.pdf | 48.64 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 7.84 kB | Adobe PDF | View/Open | |
| 05_chapter-1.pdf | 259.84 kB | Adobe PDF | View/Open | |
| 06_chapter-2.pdf | 306.24 kB | Adobe PDF | View/Open | |
| 07_chapter-3.pdf | 1.08 MB | Adobe PDF | View/Open | |
| 08_chapter-4.pdf | 2.07 MB | Adobe PDF | View/Open | |
| 09_chapter-5.pdf | 159.06 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 1.92 MB | Adobe PDF | View/Open | |
| 11_similarity verification certificate & report.pdf | 7.42 MB | Adobe PDF | View/Open | |
| 2_prelims page.pdf | 1.04 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 218.6 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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