A Study on Factors Affecting Consumer Satisfaction Towards E Commerce in Chhattisgarh

Abstract

newline E-Commerce has unleashed yet another revolution, which is changing the way businesses buy and sell products and services. New methodologies have evolved. The role of geographic distances in forming business relationships is reduced. E-Commerce is the future of shopping. With the deployment of 3G ,4Gand 5G wireless communication technologies, the internet economy will continue to grow robustly. Nowadays, online marketing is a new area of marketing which play a vital role in attracting customers.Most organizations utilize online shopping in current technology age to please consumers and also to attract additional clients. Online purchasing has a major influence on the pleasure of customers. Online shopping is the key aspect of electronic commerce, and this electronic trade guides many clients in the manner they purchase things from the business.Convenience is one of the benefits that customer gets from the e-commerce and thus increasing customer satisfaction. This is due to customer can place a purchase an order from anywhere with internet connection. E-commerce business provider should give importance on every customer by giving smooth service and many options for payment and have more functions available online.At a flash point, the E-commerce sector grew. To ensure that companies stay competitive in the increasing industry, their footprint on the market must be stamped. This is only possible if they give their customers an experience that satisfies them and wishes them more. This thesis examined the factors affecting the customer satisfaction towards e-commerce in Chhattisgarh. The nature of this research is descriptive and the goal of this research is to explore the consumer s satisfaction towards online shopping and to measure how these factors are extensive along with the risk factor associated with it.The existing literature was reviewed to discover reasons that would influence customers towards e-commerce.The respondents have been bifurcated on the basis of different demographic characteristics