Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/556968
| Title: | A Study on Impact of Celebrity Endorsement on Purchase Intention of Consumers towards FMCG |
| Researcher: | RAJIV JAIN |
| Guide(s): | VISHAL KUMAR AND RANBIR SINGH |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Maharaja Agrasen University |
| Completed Date: | 2023 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/556968 |
| Appears in Departments: | Maharaja Agrasen School of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 3.99 MB | Adobe PDF | View/Open |
| chapter 1.pdf | 11.58 MB | Adobe PDF | View/Open | |
| chapter 2.pdf | 18.44 MB | Adobe PDF | View/Open | |
| chapter 3.pdf | 1.43 MB | Adobe PDF | View/Open | |
| chapter 4.pdf | 1.88 MB | Adobe PDF | View/Open | |
| chapter 5.pdf | 613.99 kB | Adobe PDF | View/Open | |
| chapter 6.pdf | 467.33 kB | Adobe PDF | View/Open | |
| contents.pdf | 1.87 MB | Adobe PDF | View/Open | |
| preliminary pages.pdf | 1.03 MB | Adobe PDF | View/Open | |
| title page pdf.pdf | 463.72 kB | Adobe PDF | View/Open |
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