Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/556020
Title: | Advertising should enable the prospect to retain recognise recall purchase and repurchase the brand an insight into the latest advertising trends for soaps cosmetics and soft drinks in press and broadcasting medium |
Researcher: | Ajagaonkar, Parag D |
Guide(s): | Ruki Mirchandani |
Keywords: | Advertisement Effectiveness Advertising Practitioners Broadcasting Medium Business Finance Consumer Behaviour Economics and Business Effective Advertising Social Sciences |
University: | University of Mumbai |
Completed Date: | 2002 |
Abstract: | newlineNo newline |
Pagination: | 253p |
URI: | http://hdl.handle.net/10603/556020 |
Appears in Departments: | Commerce Hassaram Rijhumal College of Commerce and Economics |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 94.55 kB | Adobe PDF | View/Open |
02_prelim pages.pdf | 253.21 kB | Adobe PDF | View/Open | |
03_contents.pdf | 76.12 kB | Adobe PDF | View/Open | |
04_chapter 1.pdf | 362.08 kB | Adobe PDF | View/Open | |
05_chapter 2.pdf | 147.48 kB | Adobe PDF | View/Open | |
06_chapter 3.pdf | 305.19 kB | Adobe PDF | View/Open | |
07_chapter 4.pdf | 173.48 kB | Adobe PDF | View/Open | |
08_chapter 5.pdf | 433.29 kB | Adobe PDF | View/Open | |
09_chapter 6.pdf | 540.13 kB | Adobe PDF | View/Open | |
10_chapter 7.pdf | 11.55 MB | Adobe PDF | View/Open | |
11_chapter 8.pdf | 295.69 kB | Adobe PDF | View/Open | |
12_chapter 9.pdf | 11.18 MB | Adobe PDF | View/Open | |
13_chapter 10.pdf | 1.28 MB | Adobe PDF | View/Open | |
14_chapter 11.pdf | 224.15 kB | Adobe PDF | View/Open | |
80_recommendation.pdf | 318 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: