1. Shodhganga@INFLIBNET
  2. University of Mumbai
  3. Commerce Hassaram Rijhumal College of Commerce and Economics
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/556020
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2024-04-01T10:17:27Z-
dc.date.available2024-04-01T10:17:27Z-
dc.identifier.urihttp://hdl.handle.net/10603/556020-
dc.description.abstractnewlineNo newline
dc.format.extent253p
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleAdvertising should enable the prospect to retain recognise recall purchase and repurchase the brand an insight into the latest advertising trends for soaps cosmetics and soft drinks in press and broadcasting medium
dc.title.alternative
dc.creator.researcherAjagaonkar, Parag D
dc.subject.keywordAdvertisement Effectiveness
dc.subject.keywordAdvertising Practitioners
dc.subject.keywordBroadcasting Medium
dc.subject.keywordBusiness Finance
dc.subject.keywordConsumer Behaviour
dc.subject.keywordEconomics and Business
dc.subject.keywordEffective Advertising
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideRuki Mirchandani
dc.publisher.placeMumbai
dc.publisher.universityUniversity of Mumbai
dc.publisher.institutionCommerce Hassaram Rijhumal College of Commerce and Economics
dc.date.registered
dc.date.completed2002
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Commerce Hassaram Rijhumal College of Commerce and Economics

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File94.55 kBAdobe PDFView/Open
02_prelim pages.pdf253.21 kBAdobe PDFView/Open
03_contents.pdf76.12 kBAdobe PDFView/Open
04_chapter 1.pdf362.08 kBAdobe PDFView/Open
05_chapter 2.pdf147.48 kBAdobe PDFView/Open
06_chapter 3.pdf305.19 kBAdobe PDFView/Open
07_chapter 4.pdf173.48 kBAdobe PDFView/Open
08_chapter 5.pdf433.29 kBAdobe PDFView/Open
09_chapter 6.pdf540.13 kBAdobe PDFView/Open
10_chapter 7.pdf11.55 MBAdobe PDFView/Open
11_chapter 8.pdf295.69 kBAdobe PDFView/Open
12_chapter 9.pdf11.18 MBAdobe PDFView/Open
13_chapter 10.pdf1.28 MBAdobe PDFView/Open
14_chapter 11.pdf224.15 kBAdobe PDFView/Open
80_recommendation.pdf318 kBAdobe PDFView/Open
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