1. Shodhganga@INFLIBNET
  2. University of Mumbai
  3. Commerce Hassaram Rijhumal College of Commerce and Economics
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/556020
Title: Advertising should enable the prospect to retain recognise recall purchase and repurchase the brand an insight into the latest advertising trends for soaps cosmetics and soft drinks in press and broadcasting medium
Researcher: Ajagaonkar, Parag D
Guide(s): Ruki Mirchandani
Keywords: Advertisement Effectiveness
Advertising Practitioners
Broadcasting Medium
Business Finance
Consumer Behaviour
Economics and Business
Effective Advertising
Social Sciences
University: University of Mumbai
Completed Date: 2002
Abstract: newlineNo newline
Pagination: 253p
URI: http://hdl.handle.net/10603/556020
Appears in Departments:Commerce Hassaram Rijhumal College of Commerce and Economics

Files in This Item:
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01_title.pdfAttached File94.55 kBAdobe PDFView/Open
02_prelim pages.pdf253.21 kBAdobe PDFView/Open
03_contents.pdf76.12 kBAdobe PDFView/Open
04_chapter 1.pdf362.08 kBAdobe PDFView/Open
05_chapter 2.pdf147.48 kBAdobe PDFView/Open
06_chapter 3.pdf305.19 kBAdobe PDFView/Open
07_chapter 4.pdf173.48 kBAdobe PDFView/Open
08_chapter 5.pdf433.29 kBAdobe PDFView/Open
09_chapter 6.pdf540.13 kBAdobe PDFView/Open
10_chapter 7.pdf11.55 MBAdobe PDFView/Open
11_chapter 8.pdf295.69 kBAdobe PDFView/Open
12_chapter 9.pdf11.18 MBAdobe PDFView/Open
13_chapter 10.pdf1.28 MBAdobe PDFView/Open
14_chapter 11.pdf224.15 kBAdobe PDFView/Open
80_recommendation.pdf318 kBAdobe PDFView/Open
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