Addicted Usage Behaviour of Smartphone the Moderating Role of Perceived Security and Perceived Enjoyment with the Mediating Role of Perceived Usefulness Perceived Ease of Use and Behavioral Usage Intention

Abstract

Smartphone usage and penetration has proliferated across the globe where newlineIndia has featured as the second largest in the world. Along with the smartphone usage, newlineSmartphone addiction has an analogous surge leading to a startling magnitude in India, newlineespecially prevailing amongst the Youth segment. This leads to alarming distorted newlinebeliefs triggering disoriented behavioral intention and intensifying inflated newlinesmartphone usage. This burgeoning societal issue not only alarming the physical and newlinehealth quotient but also scaling down the economy of the nation. newlineThis study has been divided into three stages namely: Smartphone newlineaddiction, Distorted Belief and Inflated Smartphone Usage. The addicted smartphone newlineusers are in the first stage incessantly using the smartphone which inducts to the second newlinestage called Distorted Belief where the users perceive various factors such as security, newlineenjoyment, usefulness and ease of use. They still use smartphones interminably and newlinethis behavior of continuous usage triggers them to move to the next and very perilous newlinestage called Inflated smartphone usage. In this stage, the users are aware that they are newlineaddicted to smartphones, but they admit they cannot minimize their usage pattern newline