Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/552674
| Title: | Customer Perception of Brand Extension and Its Impact On Brand Equity A Study On Indian FMCG Sector |
| Researcher: | Joshi, Richa |
| Guide(s): | Yadav, Rajan |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Delhi Technological University |
| Completed Date: | 2019 |
| Abstract: | Available newline |
| Pagination: | xiii, 200p |
| URI: | http://hdl.handle.net/10603/552674 |
| Appears in Departments: | Delhi School of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 24.68 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 182.71 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 61.15 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 6.17 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 464.42 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 298.29 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 696.5 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 507.12 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 110.91 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 955.1 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 593.77 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 252.84 kB | Adobe PDF | View/Open |
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